Supplier Diversity
What is supplier diversity?
Various types of diverse suppliers
Developing a strategy
Identifying minority suppliers
Supplier development
Resources
You have obviously identified the need for diverse suppliers and the IEDEIA team encourages you to use this guide as a road map in establishing an effective supplier diversity program. Through research of hundreds of supplier diversity programs, we have developed a simple, yet succinct, executive-level driven process that has the fundamental goals for the organization, and the pathway to reach your goals. The purpose of a supplier diversity program is to create awareness of, ensuring equity in and encouraging diversity within the suppliers used by your organization. The supplier diversity program provides internal guidance for your procurement team and builds internal and public awareness about your program. It also establishes expectations for suppliers.
What is Supplier Diversity?
According to Harvard Business Review, a diverse supplier is a business that is at least 51% owned and operated by an individual or group that is part of a traditionally underrepresented or underserved group. Common classifications are:
- Small-business enterprises (SBEs)
- Minority-owned enterprises (MBEs), and
- Woman-owned enterprises (WBEs)
- LGBTQ+ owned enterprises
- Veteran-owned enterprises, and
- Proprietors with disabilities
Purpose:
The goal of developing a supplier diversity program is for the leaders and procurers of good and services at the organization to:
- Ensure the inclusion of diverse suppliers as a part of your strategic sourcing and procurement processes.
- Create vendor and buyer relationships that allow diverse organizations to offer our organization quality products at competitive prices.
- Seek out certified diverse suppliers that can provide competitive, high-quality goods and services whose business model is aligned with our business strategy.
- Communicate the value of supplier diversity to all stakeholders.
Process:
While developing a supplier diversity program that aligns with your organization’s DEIA mission and organizational strategy, you may choose to consider the following:
The process will be to:
ONE: Develop a business case
- What are the top 3 – 5 things you want your strategy to achieve?
- Identify how diverse your current group of suppliers is and what the inequities are
- Identify if there is a competitive advantage to the organization
- Promote how your program will demonstrate corporate and social responsibility
- Identify why this is the RIGHT THING TO DO!
TWO: Build a strategy
- Gain executive level support
- Develop a supplier diversity policy
- Determine how to ensure leadership buy-in and ownership
- Determine diversity spend within current supplier
- Determine which diverse suppliers are underrepresented that will be included in your supplier portfolio
- Determine amount of spend with diverse investors
- Determine how to communicate supplier diversity policy
- Determine how to evaluate its effectiveness
THREE: Develop a minority supplier portfolio
- Attend outreach events to meet minority suppliers
- Identify “certified” minority businesses
- Utilize an online process for suppliers to upload their certification (can be done on an annual basis)
- Include minority suppliers in all RFPs and during the vendor selection (you may give extra points for vendors or sub-contractors utilizing diverse suppliers)
FOUR: Develop learning, training, and mentoring opportunities
- Address supplier capacity and/or performance restraints
- Develop a feedback process and pathway
- Identify areas for development and have frequent discussions with vendors about plans for improvements
FIVE: Monitor and track performance
- Continual review of the plan by senior management to ensure relevance
- Use a scorecard to track progress toward goals
- Include diversity supplier inclusion in performance evaluation
The history of supplier diversity in the United States is firmly rooted in the civil rights movement of the 1950s and 1960s. Early movers in the electronics industry such as Xerox and IBM were early adopters to establish supplier diversity programs. Later, Public Law 95-507 established a program to encourage government contractors to include minority-owned businesses in their supply chains. According to the Detroit Chamber, when the civil rights movement called for an end to the struggle for justice and equality for Black Americans, various protests paved the way for many groups to participate in the marketplace. Below is a timeline of the history of supplier diversity:
1950s
- With the Small Business Act of 1953, Congress established the Small Business Administration to “aid, counsel, assist, and protect, the interests of small business concerns” and ensure that small businesses received a fair portion of government contracts.
- The Small Business Investment Act of 1958 provided programs for investment, such as small business investment companies and certified development companies.
1960s
- Neither of the Acts established in the 1950s required that small businesses be owned by a member of a minority group. That directive was authorized by the Civil Rights Act of 1964, which called for an end of discrimination that gave greater opportunities to majority-owned companies.
- Another boost to anti-discrimination initiatives came in 1969 when the Office of Minority Business Enterprise was established. Two years later, the scope of the OMBE was expanded to provide grants so that business groups could provide technical and operational guidance to diverse suppliers.
1970s
- The OMBE expansion gave rise to the founding of the National Minority Purchasing Council, now known as the National Minority Supplier Development Council, in 1972. The group has a vast network that supports and facilitates minority-owned businesses into corporate and public sector supply chains.
- The Small Business Act of 1978 redefined minority firms as socially and economically disadvantaged small businesses and required federal agencies to establish contracting goals for major federal contracts. The act also established the Office of Small and Disadvantaged Business Utilization to heighten awareness among small and diverse businesses of federal contracting opportunities available within the federal government.
- In 1979, the United States Hispanic Chamber of Commerce to promote the economic growth of Hispanic-owned businesses.
1980s
- The S. Pacific Asian American Chamber of Commercewas created to represent the interests of the diverse pan Asian business and professional community.
- In 1987, the National Defense Authorization Actcalled for a 5% contracting goal for SDBs.
1990s
- The Federal Acquisition Streamlining Act of 1994 created a 5% contracting goal for women-owned small businesses.
- In 1997, two important events impacted supplier diversity:
- The launch of the Women’s Business Enterprise National Council was launched in 1997 to foster the success and advancement of certified women-owned firms.
- The HUBZone Empowerment Act was passed in 1997 with the goal of awarding at least 3% of federal contract dollars to small businesses located in Historically Underutilized Business Zones.
- The Veterans Entrepreneurship and Small Business Development Act of 1999 established spending goals for Veteran-owned Small Businesses and Service-Disabled Veteran-Owned Small Businesses.
2000s AND BEYOND
- The National Veteran-Owned Business Association was founded in 2001 to create corporate contracting opportunities for America’s veterans and service-disabled veterans’ business enterprises.
- The National LGBT Chamber of Commerce was founded in 2002 to ensure the implementation of pro-business LGBTQ-inclusive policies at corporations of public entities.
- In 2010, the Small Business Jobs Act expanded access to capital for small businesses, increased exporting initiatives and strengthened contracting opportunities.
- Supplier diversity continues to gain momentum in the U.S. and around the world as more companies realize the benefits of an inclusive supply chain. Challenges likely lay ahead for corporations and entrepreneurs, but the path to a stronger economy and marketplace is paved with the benefits of engaging diverse suppliers.
The original article can be read here.
To establish your program, you must first achieve executive buy-in as this program may create a shift in practices with who you’ve secured for business previously. There may also be a change in the process of securing supplies and good. In developing the business case for your supplier diversity program, you should answer the following questions:
- Why is your organization investing in supplier diversity? What do you want to achieve?
- How diverse is your current group of suppliers?
- In finding the best suppliers are you researching the competitive advantage and customer satisfaction of potential supplier?
- How will your program demonstrate corporate responsibility by providing opportunities for marginalized communities?
- How will your program demonstrate social responsibility?
- What will be the economic impact on vendor demographics?
- Does your current vendor selection represent, in any way, the demographics of your customers?
- How will your program increase sustainability by having a diversified supply chain?
- How will you communicate the need to your Board of Directors?
You will also want to share the benefits of having a supplier diversity program. You will develop benefits that are specific to you, however, we have identified the following:
Promotes Innovation
If you always use the same suppliers, you may not be exposed to new, diverse products and services. It’s a benefit also when companies look toward new, small and medium-sized businesses because they often offer innovative products and services.
Provides Multiple Procurement Channels Drives Down Costs
Exploring multiple suppliers allows you to promote and engage several suppliers which helps you consider price, service levels, and more. This drives competition between suppliers, which reduces your direct and indirect spend.
Promotes an Inclusive Approach to Procurement and Creates Equity
As you map the history and social impact of vendor/supplier programs, you can see that many small and medium sized businesses, as well as companies owned by diverse and marginalized communities of people have not had the same opportunities to start businesses, or source products at the same price as larger organizations.
And finally, it’s the RIGHT THING TO DO. It can lift up disadvantaged communities of people. As you move to being a more inclusive and equitable organization, this involves being socially conscious in addressing injustice through a supplier diversity program that promotes an inclusive approach to procurement.
A supplier diversity strategic plan outlines an organization’s commitment to how they will source goods and services from suppliers that are owned by underrepresented groups such as women, ethnic groups, disabled, veterans, and others. The goal of a supplier diversity strategic plan is to create a pathway to increase how you’ll incorporate create more economic opportunities for Minority Business Enterprises (MBEs) within the supply chain and to foster a more diverse and inclusive workplace. The plan should lay out specific goals and target percentages for MBE utilization, and the actions for how to achieve these goals. The tactics you use might include:
- Identifying a certain percentage of procurement spend for MBE/WBE-owned businesses.
- Establishing mentorship programs between established suppliers and MBE/WBE businesses.
Your strategy will provide guidelines and mileposts for both internal stakeholders and external entities, telling them what your program’s goals are and how you plan to achieve them. There are four key elements that must be taken into account:
- Conduct a Supplier Diversity Assessment: This would be an assessment of your current supplier pool to help identify if you have any gaps or areas where improvement is needed to achieve your desired goal.
- Define the Goal(s): What does your organization want to achieve by implementing a supplier diversity strategy and plan? We suggest no more than 3 goals to focus on per year. This will help you put adequate time and attention to developing the actions needing and executing with intention.
- Create Procurement Policies: This will outline the overarching goals, and identify the high level goals that your supplier diversity strategic plan hopes to achieve.
- Create Actionable Steps: This would include setting specific targets for spending with minority-owned and women-owned businesses.
Governance
If there is not a dedicated procurement department, you will also need to determine where supplier diversity resides. In many small to medium side organizations, the procurement process does not have governing policies and processes that are driven by one department, and many departments manage purchasing on their own. The IEDEIA team recommends that a department OWN driving and accountability of the policy and practices, with the support of the executive sponsor and CEO. It might reside with the Finance and Accounting department or the DEI department where someone is assigned to manage the spend across various supply chain functions. Whomever will hold this responsibility will manage:
Wherever the central procurement responsibilities lie, there should be accountable for establishing policies and leading the change management processes and for ensuring goal alignment throughout the organization. Your organization will need to determine who they report directly to and how they will be held accountable for recruiting diverse suppliers, creating a competitive environment, continuously measuring performance, building relationships with diverse suppliers, and contributing to best value sourcing & procurement. These activities also have the intangible ability to improve brand recognition, which will be an area of measure of success.
You can find qualified diverse suppliers thru many channels. Many organizations use third-party databases to search for diverse suppliers, and some leverage certification agencies such as the National Minority Supplier Development Council and the Women’s Business Enterprise National Council.
Other outlets to search for Disadvantaged Suppliers are:
- NMSDC– National Minority Supplier Diversity Council
- USPAACC– US Pan Asian Chamber of Commerce
- USHCC– US Hispanic Chamber of Commerce
- NGLCC– National Gay & Lesbian Chamber of Commerce
- NaVOBA– National Veteran-Owned Business Association
- Visit The SBA Dynamic Small Business Searchsite and search for small and diverse businesses
- Visit the VetBizdatabase contains U.S. Department of Veterans Affairs, Center for Veterans Enterprise online directory of Veteran-Owned (VOSB) and Service Disabled Veteran-Owned (SDVOSB) small businesses.
You can also look into industry groups in social media platforms such as LinkedIn, Facebook or Reddit.
Attending events to source vendors
There are a number of events and groups that exist to promote supplier diversity and provide networking opportunities. You can also host a supplier networking event and inviting diverse suppliers to give you valuable insights on their challenges, how to best work with them and more.
Research has shown that the diverse suppliers you bring into your organization may have great ideas, superior initiative, and alignment with other disadvantaged vendors and suppliers. Yet in the progression of building their companies, they may need additional resources to fully contribute to your supply chain.
Supplier development can include:
- Creating pathways for diverse suppliers to receive training
- Creating opportunities for diverse suppliers to receive technical assistance such as strategic planning and certification assistance.
Examples of effective mentoring
Supplier Diversity Mentoring Program – Sprint
In this program, Sprint executives mentor diverse suppliers over a 12-18 month period. Each supplier is assigned an executive mentor with a goal that the suppliers will earn Tier I and Tier II business with Sprint.
Diverse Supplier Mentoring Program – Southern California Edison Company
Southern California Edison Company conducts an 18-month program for 7-10 vendors. The program includes a supplier leadership component, a bid process segment (including how to review a score sheet to perceive weaknesses in the bid) and the use of power teams with operational unit mentors. Vendors selected for the program have products or services that tie into SCE’s likely future procurement needs.
Mentorship Trial Program – Cox Communications
Cox Communications has initiated a mentorship program in collaboration with the National Minority Supplier Development Council – including one-on-one meetings, progress reviews, accountability tracking and solution identification.
Mentor Protégé Pilot Program – California Water Association
The California Water Association member companies have created a Mentor Protégé Program, in which companies mentor a selected WMDVBE to provide developmental assistance and enhance the protégé firm’s ability to perform as a prime contractor or subcontractor.
Operation Hand Salute – AT&T
Operation Hand Salute is a national mentoring program for service-disabled veteran CEOs, which helps them improve their business operations and enhance their ability to win corporate contracts. Participants are paired with AT&T executives and suppliers for one-on-one mentoring and support of a “blue-ribbon” task force composed of service-disabled business owners and industry experts. Participants also take part in a four-month course with JFK University and have the opportunity to take part in a final presentation with AT&T procurement decision makers
Small Business Administration (SBA) a federal agency whose primary role is the administrative regulating body and advocate of small business. In recent years, Congress has re-emphasized the advocacy function of SBA to bring about visible, substantive changes in public policy toward small businesses and to champion more effectively their cause. SBA’s goal is to help small businesses survive in an economic marketplace dominated by large corporations.
Office of Minority and Women Business Enterprises (OMWBE) offers certification for Washington’s small businesses that meet the criteria for minority and women-owned business enterprises (M/WBE). OMWBE develops programs designed to improve the contributions of minority and women-owned small businesses to the Washington State economy. http://www.omwbe.wa.gov/
National Minority Supplier Development Council (NMSDC) an organization comprised of a network of 39 affiliate regional councils across the country (including SCMBDC), all of whom provide minority business certification and business development opportunities. Since 1972, the goal of NMSDC has been to provide the direct link between corporate America and minority-owned businesses. NMSDC has over 3,500 corporate members and more than 15,000 certified minority owned businesses in its network. http://www.nmsdcus.org/
Women’s Business Enterprise National Council (WBENC) the nation’s leading advocate of women-owned businesses as suppliers to America’s corporations. It also is the largest third-party certifier of businesses owned and operated by women in the United States. WBENC works to foster diversity in the world of commerce with programs and policies designed to expand opportunities and eliminate barriers in the marketplace for women business owners. WBENC works with representatives of corporations to encourage the utilization and expansion of supplier/vendor diversity programs. http://www.wbenc.org/