DEI into DNA
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OVERVIEW
In today’s rapidly evolving workplace, organizations face increasing pressure to cultivate environments where all employees feel valued, respected, and supported. Building a culture of inclusion, ensuring that organizational policies, practices, and programs are equitable, and creating a sense of belonging are no longer optional—they are essential for fostering an environment where employees can thrive. This category outlines the strategic imperatives for organizational leaders, and staff, to embrace these principles.
As the workforce becomes increasingly diverse across dimensions such as race, gender, age, ability, religion, socioeconomic background, and other diverse identities, the need for inclusive, equitable, and supportive environments has never been more critical. Research consistently shows that organizations that prioritize diversity, equity, and inclusion (DEI) outperform their peers in areas such as innovation, employee engagement, and financial performance.
However, inclusion and equity are not just about achieving a diverse workforce, that’s just the beginning, the foundation. They are about creating a culture where every employee feels they belong, are valued, and can contribute their best work. It’s about ensuring equity, inclusion and talent optimization that creates opportunities for ALL. And when organizations succeed in this, they create environments where people are motivated to go above and beyond, leading to enhanced organizational success. By centering people and their well-being in organizational strategies, companies can unlock greater innovation, engagement, and overall performance, while minimizing the risks associated with exclusion and inequity.
Building a truly diverse, equitable, inclusive, accessible, and belonging-centered (DEIAB) organization requires a comprehensive approach that integrates DEIAB principles into every aspect of the organization, from leadership to individual behaviors. The following is a step-by-step guide that outlines how to do this, why each step is important, and actionable methods to achieve these goals at leadership, department, and individual levels.
Click on each tab for a step-by-step guide to infusing Diversity, Equity, Inclusion, Accessibility, and Belonging (DEIAB) into core organizational practices.
Leaders must develop a detailed strategy of how to model inclusive behavior and transparency. Leaders play a pivotal role in shaping organizational culture, and their behavior sets the standard for others to follow. When it comes to Diversity, Equity, Inclusion, Accessibility, and Belonging (DEIAB), leaders need to model these values in their actions, decisions, and communication. To make DEIAB a central lens through which all business decisions are made, leaders must demonstrate inclusive behavior, act with transparency, and build trust. Below is an example of a detailed strategy for how leaders can achieve this.
- Embed DEIA and B into the Vision, Mission and Values of the organization. This step is important because to be truly effective, DEIAB must be a core component of the organization's DNA. Embedding DEIAB into the mission and values signals its importance and prioritizes it in decision-making processes. Actionable methods are:some text
- Review and Revise Mission Statements (frequent review): Ensure that DEIAB is clearly reflected in the organization's mission and values. Use language that emphasizes inclusion, equity, and belonging as organizational priorities.
- Leadership Communication: Leaders should publicly and consistently communicate the organization's commitment to DEIAB. This can be done through speeches, newsletters, website, video messages to the team, and personal examples of how they are living these values.
- Leadership Mindset Shift:
Leaders need to model inclusive behavior and transparency, ensuring that DEIAB becomes a lens through which all business decisions are made. Inclusive leaders must ensure that decision-making processes are diverse and reflect the team’s varied perspectives. This not only leads to better decisions but also reinforces the value of inclusion. To implement this:- Invite diverse voices to decision-making discussions: When critical decisions are made, ensure that underrepresented groups are included and their perspectives considered.
- Prioritize transparency: Be open about how decisions are made and how different perspectives influenced the final outcomes.
- Make sure decisions align with DEI principles: Continuously check that the outcomes of discussions are inclusive and equitable for everyone.
- Example: “We’ve made a decision on the new hiring strategy, and I want to thank everyone for their input, especially those who raised concerns about the potential impacts on diversity in our hiring process.”
- Actions at the Leadership, Department, and Individual Levels:
- Leadership: Create internal campaigns where leaders discuss their personal commitments to DEIAB.
- Department: Departments should craft goals or principles that align with the overarching mission and reflect their unique challenges and opportunities for DEIAB.
- Individual: Employees should be invited to reflect on how their personal values align with the organization’s DEIAB mission and how they can contribute.
- Continually review your DEIB goals and audit your progress. This step is important because understanding the current state of diversity, equity, inclusion, accessibility, and belonging within the organization is critical to identifying gaps, areas of strength, and opportunities for improvement.
- Setting clear, measurable goals ensures accountability and progress. Actionable methods include:
- Data Collection: Use surveys, focus groups, demographic data, and exit interviews to assess the current state of DEIAB. Analyze representation, pay equity, promotions, and employee. Review the category “Culture and DEIA Survey” to review details about how to conduct a survey and the type of questions to consider. satisfaction across different demographic groups.
- Set SMART Goals: Set Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) DEIAB goals based on audit findings. For example, improving gender parity in leadership positions or increasing the accessibility of internal processes. Include IE (Inclusive and Equitable) to ensure your developed goals will ensure both, thus becoming SMARTIE goals. Use the SMARTIE goals worksheet which will ensure that teams are thinking about how to achieve them in a way that's reasonable and objective. The benefits of creating goals using this framework are:
- Improve outcomes: SMARTIE goals can help organizations create better outcomes for marginalized communities and address disparities.
- Incorporate equity: SMARTIE goals help ensure that equity and inclusion are a part of the goal-setting process.
- Share power: SMARTIE goals can help marginalized communities be included in a way that shares power and leads to more equitable outcomes.
- Consider diverse perspectives: SMARTIE goals can help ensure that the right voices are invited into goal discussions.
- Leadership Mindset Shift: Leaders must see DEIAB not as a "nice-to-have" but as essential to business success. Leaders should embrace the idea that DEIAB fosters innovation, improves employee engagement, and enhances organizational performance
- Actions at the Leadership, Department, and Individual Levels:
- Leadership: Ensure leadership teams are accountable for DEIAB goals by integrating these into executive KPIs and compensation structures.
- Department: Empower department heads to review and set DEIAB targets specific to their team dynamics and areas of influence.
- Individual: Encourage individuals to contribute feedback on what DEIAB success looks like in their specific roles.
This is important because middle managers are critical to the success of DEIAB efforts as they are the ones that directly influence employees' day-to-day experiences. Without empowering and training managers to implement DEIAB initiatives, organizational goals will fall short. For DEIAB to be effectively infused into the fabric of an organization, leaders must model inclusive behavior and transparency at every turn. This requires a fundamental mindset shift from seeing DEIAB as an initiative to understanding it as a core business strategy. By demonstrating inclusive behaviors, acting with transparency, holding themselves accountable, and fostering an environment of psychological safety, leaders can set the tone for a truly inclusive and equitable workplace. Moreover, empowering middle management, being vulnerable, and ensuring that DEIAB is embedded in all business decisions are essential steps in this journey. Actionable steps to empower middle managers are:
- Provide DEIAB Training for Managers: Equip managers with the tools, knowledge, and skills to implement DEIAB principles in their teams. This training should cover areas such as managing diverse teams, inclusive leadership, and addressing unconscious bias.
- Ensure Manager Accountability: Managers should be held accountable for creating inclusive environments within their teams. DEIAB goals should be part of their performance reviews, with clear expectations and consequences for not meeting these goals.
- Mentorship and Support: Senior leaders should mentor middle managers on how to implement DEIAB practices. Regular check-ins can help managers navigate challenges and learn from senior leaders’ experiences.
- Allocate Resources: Leaders should ensure managers have the resources (e.g., training, time, support) they need to successfully implement DEIAB initiatives.
- Model Inclusive Practices in Leadership Meetings: Managers will follow the example set by senior leadership. Therefore, senior leaders should demonstrate inclusive leadership behaviors during leadership meetings, such as inviting diverse voices and fostering collaboration. Inclusive leadership practices during meetings are essential for building a culture where all employees feel valued, respected, and empowered to contribute. By actively inviting diverse perspectives, creating a psychologically safe space, and fostering open dialogue, leaders can ensure meetings are not only productive but also inclusive. These actions promote engagement, creativity, and a stronger sense of belonging, leading to more effective teams and better business outcomes.
Build an inclusive workplace culture
An inclusive workplace culture where everyone feels valued, heard, and respected is essential for fostering belonging. Without belonging, employees may feel disengaged or alienated, leading to high turnover. To fully realize the benefits of inclusion, equity, and belonging, organizations must center people and their well-being in their strategic planning. This means moving beyond tokenistic DEI initiatives to embedding these principles into the core of the organization’s operations, culture, and values. Some actionable ways are:
Ensure Accessibility and Universal Design
- Why This Step is Important:
Accessibility is a fundamental aspect of inclusion. Organizations must ensure that both physical spaces and digital tools are accessible to all employees, including those with disabilities. Some actions to accomplish this are:some text- Physical and Digital Accessibility: Audit your physical workspace and digital tools (e.g., websites, internal platforms) to ensure they meet accessibility standards, such as ADA (Americans with Disabilities Act) compliance.
- Universal Design Principles: Adopt universal design principles, which involve designing products, environments, and services that are usable by all people, to the greatest extent possible, without the need for adaptation or specialized design.
- Leadership Mindset Shift:
Accessibility should not be an afterthought but a core part of how the organization operates. Leaders must prioritize creating environments where all employees can thrive. - Actions at the Leadership, Department, and Individual Levels:some text
- Leadership: Allocate budget and resources to make physical and digital spaces accessible to all.
- Department: Ensure that all department meetings, documents, and communications are accessible (e.g., providing closed captioning for virtual meetings).
- Individual: Individuals should advocate for accessible spaces and processes, ensuring that colleagues with disabilities are included and supported.
For more detailed information, please view the “Accessibility” resource guide.
Building accountability structures and measuring impact is important because without accountability, DEIAB efforts may lose momentum or become performative. Regularly tracking progress and holding individuals accountable ensures that DEIAB remains a top priority. Creating a successful and sustainable Diversity, Equity, Inclusion, Accessibility, and Belonging (DEIAB) strategy requires accountability at all levels of an organization. Accountability ensures that progress is measurable, visible, and continuously evolving. Below is a strategy for embedding accountability into DEIAB initiatives through three key actions: Metrics and KPIs, Public Reporting, and Regular Review.
Here are three actionable methods to help you achieve accountability:
- Metrics and KPIs: Establish Clear Metrics for DEIAB Progress
- To ensure DEIAB initiatives are impactful, organizations need measurable goals. These metrics allow leadership to track progress, identify gaps, and implement data-driven solutions. DEIAB metrics should align with the organization’s overall performance objectives. Ways to implement:
- Identify Core DEIAB Metrics: Define metrics such as diversity in hiring, pay equity, leadership representation, employee engagement, and retention rates. Break these down by demographic categories (e.g., gender, race, disability, and LGBTQ+ status) to track progress toward a more inclusive workforce.
- Integrate DEIAB into KPIs: Make DEIAB metrics part of the organization’s core KPIs by embedding them in leadership and management performance reviews. Link DEIAB progress to bonuses, promotions, and leadership evaluations to ensure personal and organizational accountability.
- Set Benchmarks and Targets: Establish clear, time-bound targets for DEIAB metrics. For example, set a goal to increase the percentage of women or people of color in leadership roles by a certain percentage over a defined time period. Examples of metrics are:some text
- Hiring: Increase diverse hiring in underrepresented groups (e.g., women in senior leadership, Black and Latinx employees in technical roles).
- Pay Equity: Reduce or eliminate gender and racial pay gaps across the organization.
- Engagement: Track employee engagement scores for underrepresented groups and aim to close gaps between these and majority-group scores.
- Actionable Tip: Build a DEIAB dashboard that provides real-time access to these metrics for leadership and teams, promoting transparency and allowing for regular review.
- To ensure DEIAB initiatives are impactful, organizations need measurable goals. These metrics allow leadership to track progress, identify gaps, and implement data-driven solutions. DEIAB metrics should align with the organization’s overall performance objectives. Ways to implement:
- Public Reporting: Share DEIAB Goals and Progress Internally and Externally
- Transparency is key to building trust with both employees and external stakeholders. By publicly sharing DEIAB goals and progress, organizations demonstrate their commitment to fostering an inclusive culture. This also allows for external benchmarking and accountability. Ways to implement:
- Internal Reporting: Share DEIAB progress regularly with employees through internal newsletters, all-hands meetings, or intranet dashboards. Clearly communicate the organization's DEIAB goals, where progress is being made, and areas for improvement. Ensure leadership discusses DEIAB progress openly in meetings, making it part of the ongoing conversation.
- External Reporting: Publish an annual or biannual DEIAB report that highlights the organization’s goals, initiatives, progress, and areas for improvement. This report can include key statistics (e.g., workforce diversity, leadership diversity, pay equity) and demonstrate transparency to external stakeholders such as clients, investors, and the public.
- Leverage DEIAB in Employer Branding: Highlight the organization’s DEIAB efforts on external-facing platforms such as the company website, LinkedIn, or in recruitment materials. Use case studies and testimonials from employees who have benefited from these efforts to demonstrate the real-world impact.
- Examples Public Reporting Structure are:
- Annual DEIAB Report: Share the percentage of diverse hires, representation in leadership, results from pay equity audits, and DEIAB initiatives (e.g., unconscious bias training, ERG development).
- Quarterly Updates: Release quarterly DEIAB scorecards to all employees, ensuring transparency and keeping the workforce engaged with progress.
- Actionable Tip: Align DEIAB public reporting with ESG (Environmental, Social, Governance) frameworks, making DEIAB a core element of the organization’s social responsibility strategy.
- Transparency is key to building trust with both employees and external stakeholders. By publicly sharing DEIAB goals and progress, organizations demonstrate their commitment to fostering an inclusive culture. This also allows for external benchmarking and accountability. Ways to implement:
- Conduct Regular Reviews of DEIAB Progress
- Regular reviews of DEIAB initiatives ensure that progress is sustained and that strategies can be adapted based on data, feedback, and changing organizational needs. Continuous improvement should be a cornerstone of any DEIAB strategy, allowing organizations to make adjustments as needed. Ways to implement:
- Leadership Reviews: Schedule quarterly or biannual reviews at the executive level to evaluate DEIAB metrics, challenges, and successes. During these reviews, leadership should assess whether DEIAB goals are being met and adjust strategies if necessary.
- Departmental Reviews: Encourage each department to conduct regular DEIAB reviews to assess their own progress. Department heads can use these reviews to identify local challenges, such as a lack of diversity in teams or unequal opportunities for professional development, and make targeted adjustments.
- Individual Performance Reviews: Incorporate DEIAB progress into individual performance reviews for leaders and managers. For example, evaluate how well managers are fostering inclusive teams, supporting diverse talent, and reducing bias in their decision-making. Provide feedback and coaching where necessary.
- Use Data and Feedback: Analyze DEIAB data, such as hiring trends, employee turnover, or engagement survey results, to identify areas for improvement. Collect employee feedback through surveys, focus groups, or town halls to understand their experiences and refine initiatives based on this input.
- Example of a Regular Review Cycle:
- Quarterly Reviews: Leadership and department heads review the DEIAB dashboard and employee feedback to evaluate progress toward hiring, retention, and engagement goals. This data informs necessary mid-course corrections.
- Annual Leadership Retreat: The executive team dedicates part of its annual strategy retreat to a deep dive on DEIAB progress, lessons learned, and setting the next year’s targets based on data-driven insights and employee feedback.
- Actionable Tip: Create an annual DEIAB audit process to assess the organization’s policies, practices, and culture. Use the audit results to inform adjustments in strategy and to ensure continuous improvement.
- Regular reviews of DEIAB initiatives ensure that progress is sustained and that strategies can be adapted based on data, feedback, and changing organizational needs. Continuous improvement should be a cornerstone of any DEIAB strategy, allowing organizations to make adjustments as needed. Ways to implement:
Leaders can drive true DEIAB progress by embedding accountability into the organizational fabric through metrics and KPIs, public reporting, and regular reviews. This model ensures that DEIAB is not a one-time initiative but a continuous journey towards equity and inclusion. With clear goals, transparency, and frequent evaluation, organizations can create lasting cultural change that benefits all employees and stakeholders through:
Improved Diversity, Equity, and Representation:
- By establishing clear metrics, conducting regular reviews, and sharing progress, organizations can achieve measurable increases in diversity at all levels. This results in a more inclusive workforce, better decision-making, and increased innovation.
Increased Employee Engagement and Retention:
- Public reporting and transparency build trust with employees, especially those from underrepresented groups, who are more likely to stay when they see authentic DEIAB efforts in place. Higher engagement leads to higher productivity, morale, and loyalty.
Enhanced Reputation and Employer Brand:
- Organizations that publicly commit to DEIAB through metrics and reports become more attractive to diverse talent and customers. This reputation can improve recruitment, boost customer loyalty, and strengthen partnerships with other socially responsible organizations.